How will this partnership revolutionize your online and in-store sales?

The French e-commerce market is evolving at a high speed. With declining purchasing power and consumers more attentive to their spending, every conversion counts.

Retailers now need to optimize every stage of the customer journey to maintain their margins and drive growth.

A strategic alliance at the service of e-retailers

It is in this context that Scalapay, a specialist in split payments: Buy Now, Pay Later (BNPL) and Payplug (a payment solution from Groupe BPCE) have joined forces. The objective: to simplify and streamline the shopping experience, both online and in store.

• Scalapay allows customers to pay later, in installments, without friction.
• Payplug, for its part, brings its acquiring expertise and its omnichannel integration. Together, they offer e-retailers a concrete lever to improve their conversion rate and increase the average basket. The results speak for themselves: The figures published confirm the impact of this partnership:
• +48% average order
• +11% conversion rate
• Availability online and in-store, to reach a wider audienceData that shows that flexible payment and technological reliability are now key pillars of e-commerce performance.

Why this strategy

In a context where each click can be transformed into a sale, payment is becoming a decisive driver of e-commerce performance.

• Reduced cart abandonment: a fast and flexible checkout process limits friction and maximizes conversion.
• Seamless and secure shopping experience: the combination of BNPL (Buy Now, Pay Later) and acquiring expertise reassures customers while simplifying their journey. Support for the growth of French and European retailers: omnichannel solutions make it possible to unify online and in-store sales, strengthening competitiveness at the European level.

A clear vision: profitability, loyalty, growth

By combining the fintech agility of Scalapay and the banking power of Payplug, this alliance embodies the transformation of payment into a real performance vector. It illustrates how integrating an efficient payment solution is no longer a simple convenience, but a competitive advantage that is decisive in profitability and customer loyalty.

What to remember

The integration of an efficient payment solution is no longer a matter of convenience, but of an essential competitive advantage. It is a strategic pillar for growth, at a time when profitability and customer loyalty are more critical than ever.

Source: Ecommercemag.fr